Salary benchmark
Is $192,840 good for Marketing Manager in New York, NY?
For a mapped Marketing Managers role in the New York-Newark-Jersey City, NY-NJ area, a base salary near $192,840 sits around the official BLS OEWS median wage estimate. A stronger offer usually includes clear bonus terms, benefits, review timing, and limited restrictive language.
Role mapping note: Plan marketing strategy, campaigns, positioning, and growth programs.
| Percentile | Annual base benchmark |
|---|---|
| 10th | $116,040 |
| 25th | $156,020 |
| 50th | $192,840 |
| 75th | $246,000 |
| 90th | $324,990 |
How to use this benchmark
- Below $156,020
- Below the local 25th percentile for this mapped occupation. Confirm level, scope, and whether the employer can move base salary or add guaranteed sign-on.
- $156,020 to $192,840
- Between the 25th percentile and median. Check whether the role is entry, mid-level, or scoped below the public occupation mapping before deciding how hard to push.
- $192,840 to $246,000
- Between median and the 75th percentile. Base pay is more competitive, so negotiation may shift toward bonus clarity, equity terms, review timing, schedule, and benefits.
- Above $246,000
- Above the 75th percentile. Pressure-test total compensation quality and restrictive clauses instead of assuming the headline base salary tells the whole story.
Negotiation signals for this role
- The role owns budget, pipeline, lifecycle, brand, demand generation, or measurable revenue contribution.
- Success depends on channel strategy, creative direction, analytics, agency management, or direct reports.
- The manager is accountable for launch plans, paid acquisition efficiency, customer research, or sales alignment.
Offer risks to check
- Bonus or commission depends on targets that are not defined or are outside the manager's control.
- The role combines strategy, execution, analytics, and creative production without clear team support.
- Non-solicit, portfolio, or confidentiality language could limit future consulting, agency, or creator work.
What this public benchmark misses
- This page maps Marketing Manager to SOC 11-2021, Marketing Managers; the actual offer may be narrower, broader, or leveled differently than that public occupation group.
- Public wage data cannot separate brand, growth, product marketing, lifecycle, field marketing, and demand-generation roles.
- The benchmark does not capture ad budget scale, commission mechanics, agency support, direct reports, or attribution quality.
- BLS OEWS wages are straight-time wage estimates and do not add private salary submissions or employer-specific compensation data.
Questions to ask the recruiter
- Which marketing function, level, and budget does this offer cover?
- What targets determine bonus or commission eligibility?
- What team, agency, analytics, and creative resources are available?
- How are campaign results attributed when sales, product, and marketing all contribute?
New York, NY and remote context
- Confirm whether the offer is tied to the New York-Newark-Jersey City labor area, a specific borough, or an office in a neighboring state.
- Ask how fixed hybrid days, commute support, parking, or relocation affect the practical value of the package.
- If the role is remote or hybrid, ask whether pay is anchored to New York, NY, a headquarters band, or your home market.
Source note: BLS OEWS May 2025, mapped to SOC 11-2021 and BLS area code 0035620. OEWS wages are straight-time wage estimates and do not fully capture equity, signing bonus, severance, or every total-compensation detail.
Deeper review: Marketing Manager offers in New York, NY
Company-tier salary ranges
New York marketing manager base salary tiers from BLS OEWS for the NYC-Newark-Jersey City labor area:
Common red flags in Marketing Manager offers in New York, NY
- Bonus or commission tied to revenue, pipeline, or ARR targets that the marketing manager does not directly own or influence.
- Scope combines product marketing, lifecycle, brand, and demand-gen — but with no team, budget, or agency support documented.
- Restrictive non-solicit or 'client portfolio' language that could limit consulting or agency work post-departure — common in NYC financial-services marketing offers.
- Equity grant at a NYC private tech employer with no specified post-termination exercise window or 409A reference date.
- Required event presence (trade shows, customer summits) with no defined frequency or comp policy in the offer letter.
Negotiation leverage for Marketing Manager in New York, NY
- Ask for the team org chart, budget authority, and channel ownership before debating base — NYC marketing manager offers vary by 2× in scope under the same title.
- When negotiating senior PMM or growth-marketing roles, anchor on the BLS 75th-percentile band ($220k) for the NYC metro — defensible public data.
- Push for written bonus or commission target, payout history, and the metrics actually controlled by the role.
- Negotiate equity refresh policy at NYC tech scale-ups — refresh cadence drives year-3 comp materially.
- Ask for a written first-promotion review date when the role is framed as 'growth into director'.
Local market context — 2026
The 2026 NYC marketing manager market is concentrated in financial services, tech (B2B SaaS, fintech, ad-tech), media, ecommerce, and consumer B2C. PMM and growth-marketing roles at fintech and B2B SaaS employers regularly clear the BLS 75th-percentile base band. Hybrid 3-day in-office is the default at most NYC employers. Scope clarity (team, budget, channel ownership) is the most under-priced negotiation lever.
FAQ
Is $192,840 a good salary for a Marketing Manager in New York, NY?
$192,840 is near the BLS OEWS median base-wage estimate for the mapped Marketing Managers occupation in the New York-Newark-Jersey City, NY-NJ area. Treat it as a base salary anchor, then evaluate bonus, equity, benefits, schedule, review timing, and restrictive terms before deciding whether the full offer is strong.
What should a Marketing Manager negotiate beyond base salary?
Start with level and scope. For this role, one useful signal is whether the role owns budget, pipeline, lifecycle, brand, demand generation, or measurable revenue contribution. Also ask for written details on any variable pay, equity, review timing, and offer terms that could affect future mobility.
What does this benchmark miss for Marketing Manager offers?
This page maps Marketing Manager to SOC 11-2021, Marketing Managers; the actual offer may be narrower, broader, or leveled differently than that public occupation group. Public wage data cannot separate brand, growth, product marketing, lifecycle, field marketing, and demand-generation roles. The benchmark does not capture ad budget scale, commission mechanics, agency support, direct reports, or attribution quality. BLS OEWS wages are straight-time wage estimates and do not add private salary submissions or employer-specific compensation data.
How should remote or hybrid offers tied to New York, NY be checked?
Confirm whether the offer is tied to the New York-Newark-Jersey City labor area, a specific borough, or an office in a neighboring state. Ask how fixed hybrid days, commute support, parking, or relocation affect the practical value of the package. If the role is remote or hybrid, ask whether pay is anchored to New York, NY, a headquarters band, or your home market.
Which public data source is used on this page?
This page uses BLS OEWS May 2025, mapped to SOC 11-2021 (Marketing Managers) and BLS area code 0035620. It uses public OEWS wage estimates, not private salary submissions or employer-specific compensation data.
On an H-1B (or hoping for one)?
Since March 2026 the H-1B lottery weighs entries by OFLC wage level, so where this salary lands changes your selection odds. Request a free H-1B Offer Brief — estimated wage level, lottery entries, and a prevailing-wage sanity check for your offer.